Maddy Matson
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Databricks CIO Forum: The Library Experience
Project type
Experiential
Date
June 2026
Location
San Francisco, CA
For the Databricks CIO Forum, I conceived and produced an immersive gifting activation built around a warm, speakeasy-inspired "Library" concept - grounded in the idea that in a world optimized for speed, reading remains one of life's great luxuries. Guests were welcomed by dedicated Agency 44 Experience Producers who guided them through an executive-curated book collection, themed gifting items, and personalized selection moments.
As Head of Production, I led the creative direction end-to-end - from concept and look-and-feel development to decor and rental sourcing, vendor management, logistics, and full run-of-show, serving as the sole production lead on the project.























